The launch of significant policy response to our nation’s addiction epidemic can be traced back to three key factors in 2016 and 2017:
· In July 2016, the National Governors Association (NGA) released “Finding Solutions to the Prescription Opioid and Heroin Crisis: A Road Map for States.”
· In October 2017, the President of the United States directed the Department of Health and Human Services to declare the opioid crisis a “public health emergency.”
· In November 2017, the White House released “The President’s Commission on Combating Drug Addiction and The Opioid Crisis” (Commission).
NGA: The Administration should develop an evidence-based national campaign to promote prevention and reduce stigma.
Commission #5: The Administration should fund and collaborate with private sector and non-profit partners to design a wide reaching, national multi-platform campaign addressing the hazards of substance use, the danger of opioids, and stigma.
|Public Service Announcements and Awareness Campaigns have mixed results. To be successful, they require also having the resources to address the problem: recovery and treatment options and support for those with substance use disorders. Communities do not have to wait for a national campaign that suits them. In fact, awareness campaigns that are more targeted can be very successful.|
June 7, 2018 roll out