“My promise is to keep growing, stay vulnerable, and keep building systems that promote healing in the roofing trade and beyond. I’m grateful for every lesson. And I’m not done.”
When Paul Reed joined North-West Roofing in 2010 as a partner, he was stepping into a legacy that began in 1963. But what few could see from the outside was that Paul’s true legacy was just beginning—not in asphalt and tar, but in healing and hope.
Paul has been sober since August 14, 2007. “It’s been over 18 years of stability, growth, and showing up for others,” he says. His journey is one of deep transformation, from the depths of polysubstance use to co-founding recovery nonprofits, selling a business, and opening a treatment center in a region long ignored by the system.
Roofing Roots and the Fight for Recovery
Paul got his start in roofing at age 18. “The industry shaped my work ethic and values,” he explains. Roofing taught him grit—but it also showed him how substance use can infiltrate even the hardest-working crews. That insight drove him to co-found Roofers in Recovery alongside Kim Reed—his wife, partner, and fellow person in recovery—and Eric Oberenbt.
Together, they built something extraordinary: a nonprofit that provides scholarships for roofers seeking recovery, with a model based on generosity and community. “When we launched Roofers in Recovery in 2017, it was to pay forward the generosity I received,” Paul says. “Now we get to witness hundreds of roofers reclaiming their lives.”
Finding Hope—and Building It
In 2024, North-West Roofing was acquired by Highland Commercial Roofing, expanding its impact and workforce from 60 employees to over 400. But Paul’s vision has only gotten more personal.
“When I learned our impoverished San Luis Valley in rural Colorado lacked real treatment resources, I felt a responsibility to act,” he says. That led to Hope in the Valley, a treatment center Paul founded not just as a facility, but as a symbol of place and purpose. “It’s not just rehab—it’s a home where dignity, community, and hope restore lives.”
Paul knows firsthand how important the in-between spaces are—like sober living. After his own treatment, six months in a structured sober home gave him the peer support and stability that kept him grounded. He’s now working to bring that same model to California, providing critical support for individuals as they transition out of treatment and back into daily life.
A Lifelong Journey, Not a Destination
Paul is open about his recovery because he knows the stakes. “By being open about my struggles and successes, I aim to dismantle stigma in blue-collar communities,” he says. “Wellness, purpose, and business achievement can absolutely coexist in recovery.”
He and Kim built a life on second chances. Their marriage, advocacy, and business endeavors all serve the same goal: to show that no one is too far gone, and no one has to do it alone.
“Recovery is a lifelong journey—not a destination,” Paul reflects. “My promise is to keep growing, stay vulnerable, and keep building systems that promote healing in the roofing trade and beyond. I’m grateful for every lesson. And I’m not done.”
From a rooftop to a recovery center, Paul Reed is proof that rebuilding a life is possible—and that some of the strongest foundations are built after the fall.
Share Your Story
This epidemic has given us one common experience: we have all become experts in our own way. At SAFE Project, we believe that we strengthen one another by sharing our stories. Whether you are in recovery, lost a loved one, or are making a difference in your community, you can help others on this journey. We’d like to hear from you.
Learn More
-
Changing the Narrative on Alcohol in Sales Culture: Laura Jones, Beyond Sober
Author Laura Jones shares her recovery journey, her book Beyond Sober, and her call for healthier, more inclusive sales cultures.
-
LB Burkhalter’s Mission to Support Those in Recovery
LB Burkhalter survived a fentanyl overdose and turned her second chance into a mission. As founder of Recovered Humans Recovery Homes and a leader at Red Rock Recovery Center, she’s helped over 180 women rebuild their lives.
-
Why Vulcan Materials Company Stocks Naloxone at All Operating Facilities
Vulcan Materials Company now stocks naloxone at all 550 facilities, reinforcing its commitment to employee safety and community well-being amid the opioid crisis.
